Why Is FS Testing So Popular?

Even though several medical organizations from around the world have denounced FS testing, its popularity continues to grow because:
Clients Want Black-And-White Answers
Food sensitivity testing gives clients what they want – a list of foods to avoid – without going through the tedious work of an elimination diet and food challenge.
The Media Demonizes Food
If you google any chronic illness or mysterious symptom, you will find a list of “bad foods.” Food sensitivity is the cause of some conditions (e.g., celiac disease), and dietary changes are beneficial. However, our media purports that food is the root of all illnesses.
Clients Want Food to Be the Cause of Their Symptoms
Of all the potential symptom triggers, food is the easiest to monitor and control. If food is the underlying problem, then the client will have control over their symptoms. See Negative Thought Patterns (module #7 Compassionate Self-Reflection).
Profits
Food sensitivity testing is profitable for the companies running the tests and the practitioners selling them to clients.
A few years ago, I spoke with the chief chemist at a large lab that ran combined IgE/IgG4 blood testing (preparation for a Dietitians of Canada conference presentation). I expected an argument when I pointed out that combining two inversely related antibodies does not make sense. The chemist agreed and said they are using technology developed 40 years ago! When asked why they sell an outdated, invalid test, she responded, “It is very popular with practitioners.” In other words, they’re making money.
Non-Validated Tests “Seem” to Work
Many people feel better after restricting their diet and see this as evidence that the test was accurate. However, many reasons can account for this improvement.